Privacy Policy
This Privacy Policy describes how FlexUK ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from flexuk.co.uk. This document is intended to inform you of our practices regarding the collection and use of data through our website.
Covers orders placed for foam rollers, massage balls, stretching mats, and all products sold through flexuk.co.uk.
Information We Collect
When you visit the site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases.
We automatically collect details about the device you use to reach flexuk.co.uk, including your browser version, IP address, and time zone. This helps us keep the online store secure, load product pages efficiently, and understand which foam roller, massage ball, or stretching equipment categories are most visited so we can keep the right items in stock.
When you place an order for fitness bands, a yoga mat, a knee support sleeve, or any other product, we collect your name, billing address, shipping address, payment information, email address, and phone number. Payment details are processed through our payment provider; we do not store full card numbers on our servers.
If you contact us with a question about a peanut massage ball, a back support cushion, or any order, we collect the information you choose to share in that message, including your name and email address, so we can respond and keep a record of the conversation.
How We Use Your Information
We use your personal information to provide our services to you, which includes offering products for sale, processing payments, and shipping your order.
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Fulfilment
Offering myofascial release tools, resistance bands, pilates mats, and other products for sale through the site, processing your payment, and arranging shipping and fulfilment of your order.
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Communication
Keeping you up to date on new products, services, and offers related to muscle recovery and mobility equipment, including back stretching and foam rolling exercises, where you have agreed to receive them.
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Order Screening
Screening our orders for potential risk or fraud to protect both FlexUK and our customers from suspicious activity.
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Service Improvement
Analysing how visitors browse the store so we can improve page speed, product recommendations for stretching for beginners, and the overall shopping experience for mobility tools for seniors and all customers.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you.
For example, we use processors to power our online store and shipping partners to deliver your fitness equipment — whether that is a knee brace for sports, a set of gentle fitness equipment, or lower back relief tools. These providers access only the information needed to carry out their specific function.
We may also share your information to comply with applicable laws and regulations, or to protect our rights, property, safety, and that of our customers and others in line with UK data protection requirements.
We do not sell your Personal Information to third parties for their own marketing purposes.
Retention of Data
When you place an order through the site — whether for a muscle massage roller, a body stretching routine guide, or joint mobility equipment — we will retain your Personal Information for our records unless and until you ask us to erase this information.
We keep order records for as long as necessary to comply with our legal and tax obligations, handle returns, and respond to customer service enquiries. When the information is no longer needed for those purposes, we will delete it or render it anonymous.
For more information on your right of erasure, please see the 'Your Rights' section below.
Your Rights
If you are a resident of the UK or EEA, you have specific rights regarding the personal information we hold about you.
You have the right to access the Personal Information we hold about you and receive a copy of it.
You have the right to port your Personal Information to a new service in a structured, commonly used, and machine-readable format.
You can ask that your Personal Information be corrected or updated if it is inaccurate or incomplete.
You have the right to ask that your Personal Information be erased, subject to certain exceptions where we are required to keep it for legal reasons.
If you would like to exercise any of these rights, please contact us through the contact information provided below. We will respond within one month of receiving your request.
Changes to This Policy
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will revise the "Last updated" date at the top of this page.
We encourage you to review this page periodically to stay informed about how we collect, use, and protect your information. Continued use of flexuk.co.uk after any changes indicates your acceptance of the updated policy.
Contact Us
For any questions about this Privacy Policy or how we handle your personal data, please reach out using the details below.
FlexUK
Unit 12, Kinetic Business Park
Theobald Street
Borehamwood
WD6 4PJ
United Kingdom
Monday to Friday, 9:00–18:00. We aim to respond to privacy enquiries within two working days.